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Long Story, Merry Ending

The art of slow storytelling, from Narnia-inspired magic to nostalgic Croce tributes, letting the story breathe and the brands shine through

Trucks, Santas and polar bears

Iconic trucks to dancing polar bears, a brand mastered holiday magic since the 1930s, spreading warmth & nostalgia all the way to AI Santas

For life

Unpacking a 4-min masterpiece that turns safety into pure emotion, moving you one step closer to intent to buy.

Hold my beer

When logos go wild a spicy take on branding blunders & comebacks that'll make your turkey dinner conversation more interesting!

When a ROOOAAAAARRRR goes bad

A bird and a beer are having a drink, discussing brand fails. A jaguar walks in and says hold my beer…

Dancing with AI

Some brands own the floor, others sway by the punch bowl, while a few wait on the bleachers. Time to find your AI moves

Levelling the LEAD

24LEAD graduation, a testament to the power of coaching, community, and a whole lot of girl power in levelling the leadership playing field.

Trick or Treat

When brands dare to enter the shadow realm of Halloween marketing, magic happens!

The Art of Giving

Happy Friday, How was your week? (I skipped a week to take my mom to France to cheer her sister's 80th, and will work from Paris while...

The Don Draper Guide

Happy Friday, Welcome to sipping and branding!!! Hopefully, I'm not sitting in your spam. If you find me there, let me know so I can fix...

Sipping and branding

Happy Friday How was your week? Good right? Me too. This week will be the last time you receive it with my Google address. What started...

Filling your cup

Happy Friday How was your week? Mine went from meh to wow.  Have you ever experienced a setback?  Whether professional or personal, do...

Cake for breakfast

Happy Friday, How was your week? Mine was filled with cake—chocolate, red velvet, and even one made of   cotton candy —to celebrate my...

Screen vs Park time

Happy Friday, How was your week? Mine was busy. Yesterday was the welcome back school barbecue, and it was so fun to see all the kids...

Murdering it

Happy Friday, How was your week? Mine was mom busy on top of work busy. Luckily, I drank   11.5 glasses  of water daily to keep me going...

Keeping it real

Happy Friday, How was your week?  At my house, it's back-to-school week. There is an equal amount of excitement about new school supplies...

For the love of mayo

Happy Friday, Sorry for skipping a week,  Debby  visited my basement and had to attend to the mess she left on her way out and grateful...

Dreaming of Paris

Happy Friday, How was your week? Have you been glued to your screens watching the Olympics?  As I mentioned last week, brands are...

Finding greatness again

The Olympics spark both inspiring athletes and polarizing brand campaigns, as Nike hints at a potential brand reset.

What’s your brand?

From the courts of Wimbledon to the essence of personal branding, this week's newsletter serves up an ace of inspiration and insights.

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