Ceci's happiness check led to brand insights: connection & belonging drive true happiness (for people & brands!). #HappinessReport

The 5Whys technique—Toyota's secret weapon for uncovering what's really going on beneath your brand's surface.

From shapes signaling brand values to fragments triggering recognition, see how the best logos speak volumes without saying a word.

Tremblant thrills & girl power! Skiing, IWD thoughts, & Women Lead. Building strong communities & celebrating women lifting each other up.

Effective Coors Light campaign with Office Space references. Breaks down 360 execution vs outdated approaches

Susan analyzes ad strategy across 3 phases: pre-game offensive buildup on YouTube, game-day defensive plays, and halftime show.

Beyond the 30-Seconds: Frank Galvani Talk About Super Bowl Advertising big game

From Whistler bowls to Super Bowl: why getting an A+ in attention is this game's winning play

Aussies use lamb to bridge social divides! Tackling everything from toxic comments to gen gaps. Talk about turning chops into change!

When in Quebec city: judging competitions, how dry wine qualifies, and discovering why sometimes the best new name is your old one.

Happy Friday, How was your week? Are your resolutions, if any, holding?  For brands, January marks a time to review the previous year to...

My 2024's marketing MVP: tell stories that stick, stay authentic, and read the room. Dunkin' nailed it, others crashed. 🎯

The art of slow storytelling, from Narnia-inspired magic to nostalgic Croce tributes, letting the story breathe and the brands shine through

Iconic trucks to dancing polar bears, a brand mastered holiday magic since the 1930s, spreading warmth & nostalgia all the way to AI Santas

Unpacking a 4-min masterpiece that turns safety into pure emotion, moving you one step closer to intent to buy.

When logos go wild a spicy take on branding blunders & comebacks that'll make your turkey dinner conversation more interesting!

A bird and a beer are having a drink, discussing brand fails. A jaguar walks in and says hold my beer…

Some brands own the floor, others sway by the punch bowl, while a few wait on the bleachers. Time to find your AI moves

24LEAD graduation, a testament to the power of coaching, community, and a whole lot of girl power in levelling the leadership playing field.

When brands dare to enter the shadow realm of Halloween marketing, magic happens!