Do Hard Things
Forget training wheels. Whether it's a new tech stack or a new industry, align your core, trust the tension, and dive into the deep water. 🌊🍷
2 days ago4 min read
Pipes vs. Glamour
How Emma Grede used "Size 15" logic and product discipline to build billion-dollar Brand Capital. 🍷
Apr 233 min read
Brand is Capital
Is your CFO your partner in crime? Brand is capital, not a cost. 💰 Stop asking for budget and start your "Plus One" playbook.
Apr 93 min read
Boring Wednesdays
In brand building, greatness isn't found in the viral sprint, but in the unglamorous grit of sticking to the fundamentals, mastering the rhythm of impact, and choosing routine over distraction.
Apr 34 min read
Unbuckling from the Noise
British Airways reframes the "Emergency Exit" as a relief from modern burnout. A masterclass in selling the "Why" instead of just the "How." 🚪✈️
Mar 263 min read
Brave over Beige
Why PetSmart’s "Case Closed" response was a viral buzzkill. Move from a store people visit to a brand they own. 🐾🎸 #SippingAndBranding
Mar 193 min read
Moving from Ornament to Instrument
The IWD noise has settled. From the Grand Canyon to the rugby pitch, why the real strategy starts in the "Afterglow." Own the flow. 🏉✨
Mar 124 min read
From Hype to Heart
Julie’s back to talk Lindsey Vonn, Federer’s 54% rule, and why the best Olympic brands sponsor resilience, not just the win. 🏔️
Feb 264 min read
The Sandwich Anthem
Peter Hand on Super Bowl LX, MrBeast’s digital shift, 90s nostalgia, and why "genuine silliness" is the winning brand strategy. 🍺
Feb 192 min read
It's going to be Great
Super Bowl LX Recap: Léa Elbilia on MrBeast’s gamified ads, T-Mobile’s 90s nostalgia, and why Gen Z craves "human" humour over AI perfection. 🍸
Feb 123 min read
