AI gives brands superpowers to understand, create, and act. But in the end, the most powerful brands will be the most human.

Consumers have AI superpowers! They search with conversations, their eyes & can even delegate tasks. This week, we unpack Part 1. #SippingAndBranding

The secret to brand building? A dose of healthy paranoia and the battle-tested resilience to handle the truth.

Sip on this: Canadian Tire snagged The Bay's iconic stripes! It's a genius 'buy local' move proving brand heritage is pure gold.

Drinks that DO more? Unpack the trend & get branding gold for your brand

Tap into Mother's Day's emotional power. Brands: connect genuinely via real stories & shared values for deeper consumer bonds.

Go beyond the launch "cluster"! Sustainable innovation is marketing's golden ticket for lasting wins.

Time to spring clean your brand! Refresh values, polish presence & declutter messaging. Let's get cleaning!

Ceci's happiness check led to brand insights: connection & belonging drive true happiness (for people & brands!). #HappinessReport

The 5Whys technique—Toyota's secret weapon for uncovering what's really going on beneath your brand's surface.

From shapes signaling brand values to fragments triggering recognition, see how the best logos speak volumes without saying a word.

Tremblant thrills & girl power! Skiing, IWD thoughts, & Women Lead. Building strong communities & celebrating women lifting each other up.

Effective Coors Light campaign with Office Space references. Breaks down 360 execution vs outdated approaches

Susan analyzes ad strategy across 3 phases: pre-game offensive buildup on YouTube, game-day defensive plays, and halftime show.

Beyond the 30-Seconds: Frank Galvani Talk About Super Bowl Advertising big game

From Whistler bowls to Super Bowl: why getting an A+ in attention is this game's winning play

Aussies use lamb to bridge social divides! Tackling everything from toxic comments to gen gaps. Talk about turning chops into change!

When in Quebec city: judging competitions, how dry wine qualifies, and discovering why sometimes the best new name is your old one.

Happy Friday, How was your week? Are your resolutions, if any, holding?  For brands, January marks a time to review the previous year to...

My 2024's marketing MVP: tell stories that stick, stay authentic, and read the room. Dunkin' nailed it, others crashed. 🎯