From Info to Synthesis. Brands must win the discovery phase to survive the "Digital Truth Serum" verification check.

From birthday bubbles to brand cinema: Why 2025’s holiday ads prove long-form storytelling builds more equity than 6-second skips. 🍷🎬✨

Yesterday: Gratitude. Today: $9.8 Billion. Why "Thank You" is the ultimate business strategy + a much-needed commercial break.

The Pit Stop to Pivot | F1's formula: Build an 'always-on' framework (Barbie playbook, real estate) to turn your brand into a cultural asset.

Brain Fog & The Leader: Why solving for menopause is another key to retaining high-value talent.

Listen to 'Golden,' Then Ask: Is Your Brand Authentic Enough to Own My Spotify?

Sipping & Spooking: Why Your Brand Needs to Go Full-Goth This Year. 👻

Your brand is the guide, never the hero. Balance the Head (data) and Heart (primal story) to make your customer the star and drive buy-in.

Don't let bad execution betray your brand's core. Be objective, audit your brief, and trust your character.

The active, strategic power of thanks: To build loyalty, focus on what you owe the customer for their belief in your brand, not what you ask for.

The Urgent Brand Fix: Trade Crazy Mode for Ready Mode by adopting the triage mindset. Stop posting, start prioritizing outcomes.

Happy Friday, sippers, How was your week? Came back from Disney on Tuesday after an extraordinary stay with my little, not-so-little one...

From Just to Why: Brands are ditching high-pressure commands for low-anxiety 'permission slips' to win Gen Z.

Nostalgia is the ultimate connector. AI can turbocharge memories, bringing generations together with polished, relevant and precision-targeted campaigns.

Brand controversy: a risky game. Winners bet on authenticity and deeply knowing their audience.

A brand recharge is essential. Through planning, you audit for authenticity, ignite innovation, and strengthen connections for a kingdom of growth.

This week's sip is inspired by my 3rd Googleversary. I share personal lessons & a brand playbook for staying relevant after the honeymoon phase is over.

From kiss-cam wins to ad fails. Proof you should never miss the opportunity of a good crisis (just not the self-inflicted kind).

Culture is driving a boom in female sports fandom. I explore how authentic brands like e.l.f. are winning with this new, powerful audience.

Guy Ritchie's unique style, built on sharp dialogue and visuals, is a brand blueprint. Discover your "Ritchie clues" to define your genre.