The Pit Stop to Pivot | F1's formula: Build an 'always-on' framework (Barbie playbook, real estate) to turn your brand into a cultural asset.

Brain Fog & The Leader: Why solving for menopause is another key to retaining high-value talent.

Listen to 'Golden,' Then Ask: Is Your Brand Authentic Enough to Own My Spotify?

Sipping & Spooking: Why Your Brand Needs to Go Full-Goth This Year. 👻

Your brand is the guide, never the hero. Balance the Head (data) and Heart (primal story) to make your customer the star and drive buy-in.

Don't let bad execution betray your brand's core. Be objective, audit your brief, and trust your character.

The active, strategic power of thanks: To build loyalty, focus on what you owe the customer for their belief in your brand, not what you ask for.

The Urgent Brand Fix: Trade Crazy Mode for Ready Mode by adopting the triage mindset. Stop posting, start prioritizing outcomes.

Happy Friday, sippers, How was your week? Came back from Disney on Tuesday after an extraordinary stay with my little, not-so-little one...

From Just to Why: Brands are ditching high-pressure commands for low-anxiety 'permission slips' to win Gen Z.